Ann-Marie O’Dea replaced as Shepherds Friendly CEO

Shepherds Friendly has today announced the appointment of Jonathan Sandell as CEO, replacing Ann-Marie O’Dea who has been in the role for over a decade.

Related topics:  Shepherds Friendly,  New Hire
Tabitha Lambie | Editor, Protection Reporter
1st October 2025
Jonathan Sandell, CEO of Shepherds Friendly
"We are confident Shepherds Friendly will continue to flourish under Jonathan’s leadership and are delighted to have him join us as we move into our third century."
- Mark Myers, chair of Shepherds Friendly

Jonathan Sandell (pictured) will replace Ann-Marie O’Dea as Shepherds Friendly’s CEO at the start of its bicentennial year of 2026, subject to regulatory approval. 

She said: “It wasn’t an easy decision to step down from the role. However, I’m leaving the organisation in safe hands with Jonathan’s appointment, and we’ll be working together to ensure a smooth transition.” 

Prior to this appointment, Jonathan served as customer & proposition executive director at Embark Group. In the past, he has also worked as customer & proposition director for pensions and investments at Lloyds Banking Group and product director at Prudential UK. 

“I’m honoured to be joining Shepherds Friendly at such an important time in its history. During my discussions with the board, I’ve been impressed with how the society is positioning itself and its culture. 

“The concept of mutuality and Shepherds Friendly’s member-first approach resonates with me, and the organisation has serous pace and momentum behind it thanks to the fantastic job Ann-Marie has done as CEO. I look forward to leading the next phase of its transformation.” 

Mark Myers, chair of Shepherds Friendly, added: “We thank Ann-Marie for her outstanding leadership during her time as CEO. She has played a pivotal role in guiding Shepherds Friendly through an important period of growth and change, and her departure marks the end of an era. 

“We are confident Shepherds Friendly will continue to flourish under Jonathan’s leadership and are delighted to have him join us as we move into our third century.”

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