Aviva confirms partnership with Tesco Insurance & Money Services

Today, Aviva has announced its latest strategic partnership with Tesco Insurance & Money Services, offering customers access to its Life Insurance proposition.

Related topics:  Aviva,  life insurance
Tabitha Lambie | Editor, Protection Reporter
20th August 2025
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"This partnership adds to our growing distribution footprint and supports our ambition to grow the market across intermediary, direct, and partnership channels."
- Daren Boys, protection distribution director at Aviva

Tesco Insurance & Money Services customers now have access to Aviva’s Life Insurance proposition, which can be purchased via a digital quote & apply service on its website. 

Aviva’s life plan offers a fully mobile-optimised digital journey as well as a suite of non-contractual benefits designed to support health & wellbeing. The insurer can change or withdrawn these benefits at any time. 

“We’re delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers and help meet the needs of families across the UK. 

“Insurance is one of the most important ways people can plan for the future, and we want to make it easier and more accessible,” said Ban Mahsoub, partnerships director at Tesco Insurance & Money Services. 

Daren Boys, protection distribution director at Aviva, added: “This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring Life Insurance to the forefront for Tesco customers across the UK. 

“By combining Tesco’s reach with Aviva’s extensive expertise in protection, we’re creating wider market awareness and greater access to insurance, to help more families feel financially resilient.”

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