The process replaces paperwork with a streamlined online experience and is designed to help advisers manage client requests more quickly and efficiently.
The new journey is available through the Aviva Adviser site and MyAviva. It enables straight-through processing, removing the manual steps previously required and offering clearer oversight for both advisers and policyholders.
To support the launch, Aviva is introducing a Protection Trusts Hub along with a programme of Ask the Experts webinars delivered in partnership with Red Apple Law. The hub covers topics such as what a trust is, how to write a policy in trust, guidance on different types of trust and how to write an existing policy in trust.
The digital trust process is available for personal protection policies submitted through Aviva Life Protection Solutions that include life insurance with a BPL prefix.
Matt Usher, protection change delivery manager at Aviva, said: “This enhancement is a major step forward in our commitment to digital innovation and adviser support.
"Trusts can offer significant benefits to clients, including helping to streamline and speed up access to life insurance payouts by avoiding delays in the probate process. They also provide greater control over who receives the benefit and how it’s used, can help reduce inheritance tax liability, and ensure privacy during a sensitive time."
"Yet, many single-life term policies aren’t written in trust due to the perceived complexity and administrative burden. Consumer Duty encourages advisers to consider trusts in client conversations, and by digitising the Add Trust process, we’re removing those barriers. This makes it easier for advisers to have meaningful discussions with clients about protecting their legacy -quickly, securely, and with confidence."
