Aviva launches new adviser protection system

Aviva has launched a new protection system to provide advisers with a "user-friendly, interactive and intuitive way" to help clients get tailored protection cover.

Related topics:  Protection
Rozi Jones
17th April 2015
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Called Aviva Life Protection Solutions, the new end to end platform represents the largest change to happen in the Aviva protection business for many years.

Key features of ALPS include a quicker ‘Quote and Apply’ system, multi-product and signature-free applications, faster underwriting decisions and an expected 75% immediate acceptance rate, and extra and quicker commission payments for advisers using interactive underwriting.

The end-to-end system is accessible through one single portal (Aviva for Advisers website) making it quicker and easier than ever to provide clients with all the cover they need, instantly.

The system will offer a broad range of flexible, new protection products for Life, Critical Illness and Income Protection cover, and new and improved features such as family income cover on Life and Critical illness options, and comprehensive critical illness cover for 56 conditions, as well as up to £3 million sum assured, makes a more flexible and appealing offer for customers.

Louise Colley, protection director at Aviva, said:

“Protection is the bedrock of financial planning, giving people the confidence to build their futures without fear of the unknown.  We believe everyone deserves to understand both the financial risks they face, and the importance of protection.  

“The introduction of Aviva Life Protection Solutions has helped us transform the way advisers do business with us so they can protect more lives, more easily.

"ALPS is an intuitive and interactive system which I’ve no doubt will save advisers valuable time and money, at the same time as better identifying customers’ protection needs and providing them with that all-important peace of mind.

“By totally re-engineering our system, the journey from quote through to claim is much cleaner and easier to navigate and this will revolutionise how advisers will write protection business with us in the future.”

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