"We are tapping into high growth markets like HNW and growing both our distribution and customer base. "
In its latest results, the GI provider recorded a 40% increase in new introductions over Q4 and a 60% annual rise.
In 2018, Berkeley Alexander appointed Dave Probert to spearhead the launch of a new HNW division and secured the return of Mark Hutchings as managing director.
The firm also launched a new sourcing system to speed up the quote time, make it easier to compare product features, and offer more help with the latest FCA compliance.
Geoff Hall, chairman at Berkeley Alexander, commented: “Against the backdrop of a highly competitive environment, we are delighted to report these results. The business has gone from strength to strength this year, with continued investment in our online quote and buy system and most importantly in our people. We’ve successfully recruited some outstanding individuals who continue to drive forward new initiatives and work hard every day to exceed client expectations.
“We have a truly unique proposition which is proving very popular in the market. Our mix of delivering streamlined online sales backed up with a personal service, is keeping us one step ahead of the competition and the market. We are tapping into high growth markets like HNW and growing both our distribution and customer base. As always, we will not stop there and will invest further across all areas of our business to ensure we continue to be the adviser’s general insurance provider of choice.”