Broadstone appoints Bill Pedersen to deepen insurance and actuarial capabilities

Today, Broadstone has announced the appointment of Bill Pedersen as a non-executive director (NED) to deepen its insurance and actuarial capabilities.

Related topics:  Broadstone,  New Hire
Tabitha Lambie | Editor, Protection Reporter
7th May 2025
New hire
"With new capital backing and an increasing need for specialist advice in the sectors we operate in, Broadstone’s differentiated market proposition positions it strongly for growth."
- Bill Pedersen, non-executive director at Broadstone

Bill Pedersen has worked in Financial Services for over 35 years. He served as chief financial officer (CFO) at Milliman (international consulting and actuarial firm specialising in Life Insurance, Property & Casualty (P&C) Insurance, and employee health & wellbeing benefits) for 20 years, and has spent the last five years as its chief operating officer (COO), before retiring in 2020.

His appointment as non-executive director (NED) bolsters Broadstone’s expertise in the life and non-life sector, as well as the Lloyds of London markets. 

“I’m delighted to join the business as it looks to develop its proposition and establish itself as a leader in the insurance actuarial consultancy market. With new capital backing and an increasing need for specialist advice in the sectors we operate in, Broadstone’s differentiated market proposition positions it strongly for growth,” he said. 

Tony Gusmao, CEO of Broadstone, added: “Bill joins Broadstone at a hugely exciting time in our growth journey and brings a deep understanding of the insurance industry, which is a hugely important area of strategic growth, as we look to scale the business and expand our offering.” 

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