" Improving clarity and after sales flexibility is just as important as increasing the number of illnesses covered."
Advance payments are now available ahead of surgery for eleven surgical procedures and a new children's terminal illness cover will pay up to £25,000.
Canada Life has also increased the flexibility of its existing products, increasing the length of selected policies and launching premium discounts for full cancer exclusion as a result of family history.
Additionally, its life insurance terminal illness cover will offer a personal nurse and a second medical opinion service.
Natalie Summerson, head of sales at Canada Life Individual Protection, said: “Our enhanced cover gives advisers more reasons to consider our policies for their clients. Improving clarity and after sales flexibility is just as important as increasing the number of illnesses covered. As well as providing a better level of protection, making payments earlier does even more to reduce financial pressures when the worst happens.
“We also recognise advisers need additional tools to engage their customers in positive conversations around protection. Our app provides a wealth of health and wellbeing information, as well as discounted cinema tickets and savings at over 1,000 retailers and restaurants. In addition to a quality life insurance or life insurance plus critical illness cover for life changing events, our customers get great benefits through the app from the day their policy starts.”
