"Our mission is to make product comparison as simple, clear, and accessible as possible for advisers, and help them navigate the complexities of product selection with confidence."
- Paul Roberts, Proposition & Distribution Director at CIExpert
CIExpert has announced the addition of LV= to both its Life & Critical Illness Cover (CIC) and Income Protection (IP) Insight Zones. This is a significant milestone; the addition of LV= means it now features every insurer in the market for Life Insurance & CIC.
Designed to support Consumer Duty requirements, CIExpert’s Insight Zones offer advisers a comprehensive, bird-eye view of all policy options, including information on payment levels, maximum benefits, deferred periods, policy limits, claims data, smoker treatment, and annual statements.
LV= is the sixth provider to join CIExpert’s IP Insight Zone, following Scottish Widows which joined after launching its new flexible IP product last year.
READ MORE: Scottish Widows joins CIExpert’s IP Insight Zone after product launch
“We’re committed to supporting advisers with clear, accessible information on our products, ensuring they have everything they need to help clients make the right protection choices. By joining CIExpert’s Insight Zones, we’re making the process easier for advisers to compare our products,” explained Gary Beyer, Protection Proposition Director at LV=
He said: “This reinforces our commitment to transparency and better customer outcomes. With an extensive portfolio of quality protection products, advisers can offer their customers peace of mind when it comes to protecting what matters.”
Paul Roberts, Proposition & Distribution Director at CIExpert, added: “The addition of LV= is a significant milestone for both our Life & CIC and IP Insight Zones. Our mission is to make product comparison as simple, clear, and accessible as possible for advisers, and help them navigate the complexities of product selection with confidence.
“We’re also delighted to now have every insurer in the market featured in our Life & CIC Insight Zone. The expansion of our IP Insight Zone also highlights improved recognition of its value amongst insurers and advisers alike,” he concluded.
