"The introduction of on-line underwriting via SSG Digital will provide the opportunity for more applicants to obtain income protection cover in a shorter time frame."
Through the partnership, iPipeline’s SSG Digital platform will replace Cirencester Friendly’s existing protection IT platform.
SSG Digital will allow Cirencester to build a phased delivery plan for the new system - starting with agency and commission management - together with underwriting and new business modules.
Ian Teague, group managing director at iPipeline, said: “Cirencester Friendly understands just how central their digital capability is to their ongoing success. SSG Digital is a flexible componentised platform which enables providers to drive and manage their business without the usual tech constraints. At the heart of the platform, its new business and underwriting modules allow our partners to build the products they want and manage their philosophy in real-time, as the recent impact of Covid-19 highlighted just how crucial this power can be.”
David Macgregor, commercial director at Cirencester Friendly, commented: “The Society has established an excellent reputation in the protection market by providing quality products and an excellent claims history, backed by personalised service. The introduction of on-line underwriting via SSG Digital will provide the opportunity for more applicants to obtain income protection cover in a shorter time frame. The digital transformation program supported by iPipeline will enable us to further enhance the levels of service to advisers and our members.”
Last month, National Friendly expanded its intermediary distribution through iPipeline's SolutionBuilder portal.