"I’m delighted to appoint Richard to this role, as he brings great energy, customer focus, and deep expertise to our business."
- Heather Smith, CEO of AXA Health
Richard Glassborow currently works as Direct Distribution & Marketing Director at Bupa UK Insurance. In the past, he’s also served as Head of Marketing at esure, Head of Consumer Finance Marketing at Lloyds following a promotion from Head of B2B Marketing, and Global Corporate Brand Identity Manager at Shell, amongst others.
In his new role, he will have P&L accountability and lead the consolidation of AXA Health distribution & marketing activity. Furthermore, he will support both the growth and retention of its membership, creating a hub of customer expertise and continuing to promote the brand.
“I’m looking forward to starting my new role at AXA Health and driving forward a customer-first approach to support growth and raise the profile of the strong AXA Health brand. It’s an exciting opportunity to build on solid foundations, work with intermediary and distribution partners, and further enhance the customer experience for AXA Health members,” Richard said.
Heather Smith, CEO of AXA Health, added: “Ensuring clear lines of accountability to drive success starts with the leadership team at AXA Health. Creating this new Distribution & Marketing role will accelerate our customer focus, growth, and retention, as well as ensure we closely support our valued partners.”
