"It made sense to centralise all the analysis and data we have onto a dedicated protection website that can act as a hub for advisers to review all the protection products available."
Protection Guru provides advisers with free access to analysis on the protection products and services available in the market which FTRC produces on a regular basis.
The hub focuses on product analysis and comparisons, policy condition changes, and policy upgrades across the full protection range including life, mortgage protection, critical illness, income protection, business protection and relevant life.
It also explores areas such as the different types of conditions that are more prevalent among adults and children at different ages. This data can then be used by advisers to determine the most appropriate protection cover and policy for their clients.
A consumer site is also planned to follow soon, which will include a service to help members of the public find a suitable protection adviser.
Ian McKenna, founder of Protection Guru and FTRC, said: “We have been producing highly detailed insights on the protection sector for over a year now and the feedback has been extremely positive.
"So, it made sense to centralise all the analysis and data we have onto a dedicated protection website that can act as a hub for advisers to review all the protection products available and importantly, how the various providers offerings stack up against one another. This provides quick access to much of the detailed benchmarking and analysis created using our research software.
“We are also planning to include a section on the Protection Guru hub that will help advisers with their protection focused CPD training requirements soon.”
