"We want to be there for our customers throughout the lifetime of their protection policies to maintain engagement and further meet their health and wellbeing needs by providing this valuable range of services."
- Mark Hussein, CEO of HSBC Life (UK) Limited
This decision was made in response to customer feedback, asking for further focus on value for money, good outcomes for customers, and a simplification of the proposition to its growing network of external distribution partners. It is also the latest development in HSBC Life (UK’s) initiative to make business easier for both advisers and customers.
So far, this ethos has prompted digital underwriting innovation which has dramatically reduced the amount of time advisers and customers spend on protection applications when referred for nurse screenings.
HSBC Life (UK) will now offer medical support services via the HSBC Health app, including second medical opinions, unlimited remote GP appointments, prescription services, physiotherapy, mental health support, and an annual health MOT.
According to research conducted by HSBC Life (UK’s) health provider, Square Health, 95% of customers felt these services answered their questions, rating the provider as 4.8 out of 5. Square Health believes this feedback demonstrates how effectively its added-value services support HSBC Life (UK) customers.
Commenting on this extension, Mark Hussein, CEO of HSBC Life (UK) Limited, has said:
“Protection insurance providers need to constantly innovate and listen to their customers. We want to be there for our customers throughout the lifetime of their protection policies to maintain engagement and further meet their health and wellbeing needs by providing this valuable range of services.”
Steve Casey, marketing director at Square Health, added:
“We are delighted to be providing an enhanced added-value benefits proposition to HSBC Life (UK). We share HSBC Life (UK’s) ambition to offer the value of integrated medical services and by doing so, present considerable new opportunities to HSBC Life (UK’s) fast growing network of external distribution partners.”