"Ikea’s mission is to create a better everyday life for the many people, and that extends to feeling secure and protected in your home."
- Callum Leavy - Ikea UK
Ikea has partnered with insurtech Urban Jungle to launch its home insurance products in the UK, marking the furniture giant’s first collaboration with a UK insurance provider.
Its range is offered under Home Insurance for Ikea Customers, and includes contents insurance up to £120,000, encompassing renters, flat shares and students, as well as buildings cover up to £1 million, and a combined buildings and contents option.
The range also offers add-ons for accidental damage, home emergency, legal expenses and cover away from home.
Contents cover starts from £60 per year, with policies sold on rolling monthly plans.
This comes over six years after Ikea launched home insurance in Switzerland and Singapore under the brand Hemsaker, partnering with Swiss Re’s Iptiq platform.
"We are delighted to partner with Ikea, and this partnership marks a significant milestone in Urban Jungle’s mission," Jimmy Williams, CEO and co-founder, Urban Jungle, said. "We believe in fair insurance for everyone, and by joining forces with Ikea, we can bring our technology-driven, AI-powered accessible home insurance to an even wider audience.
"We are proud to be the first insurance provider to collaborate with Ikea in the UK, offering insurance that truly puts the customer first."
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Callum Leavy, country customer experience manager, Ikea UK, added: "Ikea’s mission is to create a better everyday life for the many people, and that extends to feeling secure and protected in your home.
"By partnering with Urban Jungle, we are bringing a simple, functional and affordable home insurance product to our customers, ensuring they have peace of mind that their homes and belongings are protected.
"As part of our wider Life at Home services offer, this partnership helps us support customers beyond home furnishing, making everyday life at home a little easier."
