iPipeline partners with Sherpa Score to demonstrate value of protection

iPipeline has announced a partnership with Sherpa, using its data-driven analsysis to encourage consumers to think about financial resilience and their need for protection.

Related topics:  Protection,  Technology
Rozi Jones
10th May 2022
digital score ranking tech protection

Sherpa provides insurers, banks, providers and distributors with an interactive tool to engage their clients in the need for financial resilience, with the aim of closing the 'advice gap'.

Their scoring system allows consumers to input key personal financial information and obtain a financial resilience score, which in turn, can be used to position the need for solutions such as protection and savings.

The score can be embedded into existing consumer journeys, influencing and driving better financial habits.

The solution uses data supplied by iPipeline’s PreQuo protection engagement product to produce personalised risk realities and prices to help engage consumers on the need and affordability of taking out protection cover.

Paul Yates, product strategy director at iPipeline, said:

“Financial resilience is a crucial subject and one which needs to be discussed in all households. For protection to hit home and be really considered around kitchen tables, we need to find innovative ways to engage and provoke. Sherpa Score does just this.”

Chris Kaye, chief executive officer at Sherpa, said:

“The combination of Sherpa Score’s AI-driven technology with the reach of iPipeline’s insurance platform will enable us to provide personalised insights to more customers and point them towards making better planning decisions that build their financial resilience."

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