"7Families is an excellent example of what our industry can achieve, highlighting the very real need for protection."
- Jamie Page, Head of Protection Distribution at The Exeter
Last month, teams of six from across the industry gathered to compete at Inside Track - the ultimate team-based gameshow experience designed to pit the very best in protection against one another; who doesn’t enjoy some friendly rivalry?!
For 2025, Inside Track was supported by The Exeter as Sponsor of its ‘Added Value’ round. I spoke with Jamie Page, Head of Protection Distribution at The Exeter, about why he’s supporting this initiative.
“The way we engage with education is important, and the more methods that we can explore, the better it will be for the adviser and the better outcome we can get for the customer,” he said.
“Inside Track offers a fun and engaging yet educational format that brings protection to life.”
The Added-Value round featured questions written by Christine Husbands (RedArc), Katharine Moxham (GRiD), Antonio Riberio (Yurtle), and Adam Higgs (St James’s Place).
The Exeter’s most recent ‘Health & Financial Fears’ Report found that only 50% of consumers who’ve purchased protection policies were aware of the added-value benefits available to them. Jamie explained that he’s seen “first-hand the value that added-value benefits provide customers and our members.”
In 2024, 10,356 specialist appointments were booked through The Exeter’s member benefits app, HealthWise - representing a 175% increase from 2023. Furthermore, app downloads have more than doubled, reaching 14,763 over the last twelve months.
The number of remote GP appointments booked through HealthWise stood at 7,570. Notably, this figure accounts for 74% of all service usage - in 2023, remote GP appointments accounted for 63% of usage.
“It’s important that our members see the value of their protection policy and how they can benefit from it.”
Championing education, Inside Track also supported the ongoing work of the charity-led campaign 7Families, fundraising £10,000 for upcoming awareness initiatives. 7Families ran between 2014-16 and followed the lives of seven families who’d suffered an income shock but didn’t have Income Protection (IP).
Equally funded by insurers across the industry, 7Families provided payments to these families - replicating what they would have received if they had IP in place. Throughout this campaign, the families were filmed regularly to document the impact of the payments & added-value services provided – 7Families celebrated its tenth anniversary in 2024.
“When I reflect back, I thought the campaign was almost ahead of its time.”
Jamie said 7Families is an “excellent example of what our industry can achieve, highlighting the very real need for protection. The fact that we’re now in 2025 and it's still widely spoken about highlights the power and impact 7Families had on our industry.”
“The work of industry bodies & influences such as the Income Protection Task Force (IPTF) has helped shine a light on the importance of collaboration,” he concluded.
