"Our ambition is to reach new markets by creating partnerships in sectors where protection is currently underserved"
The firm says the move has been driven by the growth in embedded insurance - where brands include third-party insurance offerings within their own proposition.
LifeSearch has designed a technology-led solution, Powered by LifeSearch, which uses open APIs to embed an insurance offering within its partner brands' own customer journeys.
Powered by LifeSearch will give partners access to the LifeSearch tools such as tele-interviews for customer disclosure, pipeline management, underwriting expertise, complex risks, quality monitoring, retention and lapse management, as well as customer care support, claims handling and trusts.
Debbie Kennedy, chief executive of LifeSearch commented:
“Our latest development is part of our ‘expert advice simply delivered’ proposition. It’s possible to embed “Powered by LifeSearch” into any protection journey - advice, guidance or execution only. From a full B2B2C offering for partners to access new customer and services or a simple referral solution to support your customer with protection expertise.
“Our ambition is to reach new markets by creating partnerships in sectors where protection is currently underserved, to ensure we can get more of the UK protected properly.”
