In its 2022 Health, Wealth & Happiness Report - an annual LifeSearch look at UK trends, experiences, finances, and emotions - the firm found that 69% of people with a protection policy don't know that most life insurance policies include access to value-added benefits, such as 24/7 GP appointments, mental health consultations and nutrition support.
As a result, the firm launched its new hub, #stayperky, in order to explain and educate on the perks offered with their policies - and how best to benefit from them.
Commenting on the launch, the company said:
"With NHS wait times at record highs and the new year blues upon us, we wanted to launch a campaign highlighting all the benefits insurers offer consumers."
"We've launched a new #stayperky online hub to help explain and educate on the various perks offered. We want to encourage people to get in touch and help them find out what medical, lifestyle and well-being services are part of their policy."