Mortgage Advice Bureau has strengthened its senior leadership team with the appointment of Alan Richardson as head of protection excellence.
Reporting into Andy Walton, protection proposition director, Alan will play a key role in shaping and delivering MAB’s protection proposition.
His responsibilities include assisting in the development of strategies, plans, and tactics that deliver sustainable revenue growth, profitability and quality outcomes, while ensuring that Consumer Duty sits at the heart of the protection proposition.
Alan will also work closely with advisers to help embed best practice, improve customer outcomes and support consistent, high-quality protection advice.
Andy Walton, protection proposition director at Mortgage Advice Bureau, said: “Protection advice is more important than ever, and Alan’s experience and focus on quality and Consumer Duty will be instrumental in helping us continue to lead the market.
“Alan brings significant experience in protection distribution and proposition development, and his appointment underlines MAB’s strategic focus on protection as a core pillar of its advice offering.”
Alan Richardson commented: “When mortgage brokers provide protection advice, ensuring strong customer outcomes, understanding, and confidence is essential.
“MAB is already doing this incredibly well, and my focus now is building on that success. This includes continuing to embed good outcomes, strengthen protection advice, and help more families and businesses access the cover they need with confidence.”
