"Protection is not treated as a secondary or add-on product at MAB. With Vita now part of the MAB group, we are able to provide a specialist service to our customers"
The move will see Vita work closely with MAB’s network of over 900 brokers nationwide, providing protection services from their Cardiff headquarters for MAB’s customers in terms of Life Assurance, Income Protection and Critical Illness Cover, as well as other associated products such as buildings and contents insurance.
The move forms a core part of MAB’s expansion plans and follows the recent partnership with Freedom Mortgages to launch a telephone advice mortgage brokerage.
Vita was established six years ago by co-founders Paul Reed and Barry Pappin, who have over 25 years of combined financial services experience.
Peter Brodnicki commented: “Protection is arguably the most important part of the overall mortgage advice process, as although customers know they need a mortgage, only a skilled adviser can make them aware of the potential consequences for them and their family of not having protection in place, and advising them on the range of solutions available. This is why protection is not treated as a secondary or add-on product at MAB. With Vita now part of the MAB group, we are able to provide a specialist service to our customers, becoming the ‘Gold Standard’ for protection advice.
“We took the strategic decision to invest in expanding our protection offering early last year, but it took some time to find a company whose approach matched ours, in terms of the customer experience being at the heart of their offering. Paul and Barry are innovative in their approach, and passionate about providing the best bespoke protection solution for each of their clients. That they have won multiple awards despite only launching six years ago is testimony to their ambition to create a best in class business. Culturally it’s a great fit, and will provide our AR partner firms with access to outstanding protection advice for their clients, which is a win for our network and for their customers.”
Co-Founder Paul Reed added: “Barry and I are delighted about the partnership with MAB, particularly at such a relatively early stage since Vita’s launch in 2010. We’re really excited at the opportunity to work with such a nationally recognised and trusted brand, and this partnership means that more people will have access to specialist protection advice to ensure that they have cover tailored to their specific needs, giving them financial security for the future.
“We are very proud that our Cardiff-based business will serve those who need our expertise across the UK, and working with MAB, we look forward to helping more customers to secure theirs and their families’ futures.”
