New Leaf Distribution recruits first-ever head of protection

New Leaf Distribution has announced the appointment of Jo Pawson as head of protection to oversee business growth, provider relationships, and adviser training.

Related topics:  New Leaf Distribution,  New Hire
Tabitha Lambie | Editor, Protection Reporter
19th September 2025
New hire
"The culture is collaborative, supportive, and deeply personal, which is rare in our industry."
- Jo Pawson, head of protection at New Leaf Distribution

Prior to this appointment, Jo Pawson served as a network business development manager (BDM) at John Charcol. In the past, she has also worked as a BDM at Aon, national account manager at YuLife, and senior key account support manager at AXA Wealth, amongst others. 

In her new role, Jo will be responsible for overseeing New Leaf Distribution’s protection business, provider relationships, and adviser training. 

“I’m delighted to be joining New Leaf Distribution as head of protection. Having known the team for almost a decade, I’ve always admired the way they run the network.

“The culture is collaborative, supportive, and deeply personal, which is rare in our industry. I’m excited to help the network and its advisers protect more customers and deliver even greater outcomes for families across the UK,” she said. 

Daniel Hobbs, CEO of New Leaf Distribution, added: “We’re excited for our membership that Jo is joining as our head of protection; she will bring immense value to our network and there is no doubt that our Appointed Representatives (AR) and advisers will benefit from her expertise. 

“She starts as we launch our protection awareness month and with her support, we can ensure a real focus on this important area of advice.”

More like this
Latest from Financial Reporter
Latest from Property Reporter
CLOSE
Subscribe
to our newsletter

Join a community of over 8,000 intermediaries and keep up-to-date with industry news and upcoming events via our newsletter.