
"Together, they bring a powerhouse of knowledge and energy to our leadership team as we ensure LifeSearch continues to innovate, extend access to more people, and set new standards."
- Debbie Kennedy, CEO of LifeSearch
Prior to this appointment, Paul Foody served as Director at Reassured. In the past, he’s also worked as Co-Founder of Neilson Place Ltd, Founder of CignpostLife, Managing Director at Albany Park, Chief Operating Officer at Inchora Ltd, and Managing Director at Better Protect, amongst others.
In his new role, Paul will utilise his expertise in underserved markets, including in the rental sector and working with younger demographics, to offer on-the-ground experience and assist with LifeSearch’s ambitions to diversify and grow within its target markets.
He will also be responsible for consolidating and strengthening the LifeSearch proposition – combining its use of technology, data, and expertise – to help cement the business’s market position.
Paula Bertram-Lax has moved roles to focus on enhancing customer outcomes and Consumer Duty compliance as Chief Customer & People Officer.
“LifeSearch is a key player in the UK protection market and has built an enviable reputation over the years as a disruptive force for good. LifeSearch has all the key ingredients in place – digital solutions, great people, and real passion,” he said.
Commenting on her appointment, Paula emphasised, "After leading our revenue and customer outcome teams over recent years, honing my role to focus on customer outcomes and experience solely is a natural step for me.
“Customer centricity is a core tenet of everything we do here at LifeSearch, so I will now closely review our customer experience to ensure we serve our customers brilliantly, from first click to claim. With the Financial Conduct Authority (FCA) continuing their work on Consumer Duty, we’re determined to be a shining example in the industry of a business that is delivering superior customer outcomes.”
Debbie Kennedy, CEO of LifeSearch, added: “Paul brings to LifeSearch a wealth of industry experience and expertise in digital advancements and intelligent operations; we’re delighted to have him on the team. As we continue to protect more people properly, Paul will be a significant influence in keeping us at the forefront of excellence.
“Paula has been an integral part of LifeSearch for over ten years and as the business continues to grow, her advocacy to specialise in customer and employee outcomes is a perfect way for her to apply expertise and prioritise these incredibly important aspects for LifeSearch.”