Benton will be responsible for Reassured's customer strategy, including designing an end-to-end customer engagement programme; overseeing the use of AI and analytics in customer journeys; and the evolution of Reassured's product offering.
Benton - who co-founded Reassured - previously held the role of chief operating officer and will continue to oversee customer outcomes and quality assurance, among other functions, in her new role.
Mark Townsend, CEO at Reassured, said: “We are delighted to appoint Laura into the new role of CCO. Laura offers exceptional leadership ability and will ensure our customers continue to be placed at the forefront of everything we do at Reassured.”
Benton added: “I’m thrilled that I’ll be stepping into a new role as chief customer officer at Reassured. As we continue to grow, I’ll be leading the evolution of our customer strategy by advancing our customer technology and driving product development. I’m incredibly proud of what we’ve built so far and look forward to this next chapter.”
