Reassured promotes Beth Whelan to chief strategy & data officer

Today, Reassured has announced the promotion of Beth Whelan to chief strategy & data officer, leading the broker’s change and data science functions. 

Related topics:  Reassured,  New Hire
Tabitha Lambie | Editor, Protection Reporter
20th August 2025
New hire
"I’m excited to continue to progress our data, technology, and AI capabilities to lead the business in becoming truly product led, driving even better outcomes for our customers."
- Beth Whelan, chief strategy & data officer at Reassured

Prior to this promotion, Beth Whelan served as data & transformation director at Reassured. In the past, she’s also worked as chief strategy & transformation officer at TDX Group, and head of debt services products at Equifax UK, amongst others.

In her new role, Beth will be responsible for enhancing Reassured’s data and AI capabilities in technology and people to create tangible value for all stakeholders, including customers and insurer partners. 

She will also lead the broker’s change and data science functions, as well as join the executive leadership team.  

“I know first-hand how important the work that Reassured does to help protect families is and I’m excited to continue to progress our data, technology, and AI capabilities to lead the business in becoming truly product led, driving even better outcomes for our customers,” she said. 

Mark Townsend, CEO of Reassured, added: “Since Beth joined us in November 2024, she has been a central part in Reassured’s data and technology journey, with the goal of facilitating more informed and strategic decision making. 

“I’m delighted to welcome Beth to the role of CSDO where she will continue to deliver greater efficiency across the business and enhance Reassured’s impact to both customers and insurer partners.”

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