"Aligning under the Intact brand is a natural next step in our strategy to strengthen our position in the UK, Europe, and Ireland. "
- Charles Brindamour, CEO of Intact Financial Corporation
In September 2023, RSA Insurance agreed to acquire Direct Line Group’s (DLG) commercial lines operations, including NIG and FarmWeb brands.
“Having brought RSA Insurance, NIG, and FarmWeb together in 2024, we said we would move to one brand in the UK. As part of Intact, we operate in an increasingly interconnected world.
“A brand that unites our businesses globally will help us achieve our ambition to outperform the market, become the UK’s best commercial insurers, and grow our specialist lines business,” explained Ken Norgrove, CEO of RSA UK & International.
Today, RSA Insurance has announced plans to rebrand to Intact Insurance, following its acquisition by Intact Financial Corporation in 2021. This rebrand will occur before the end of 2025.
The insurer said the rebrand will “unify colleagues around the world” and accelerate progress towards its strategic objectives.
Charles Brindamour, CEO of Intact Financial Corporation, added: “The transformation of the UK business since it was acquired by Intact in 2021 has been exceptional. Intact has a global footprint with big aspirations for the future, and RSA is already a significant contributor.
“Aligning under the Intact brand is a natural next step in our strategy to strengthen our position in the UK, Europe, and Ireland.”
