"This deal is a win-win for both RVU and Reassured, and we look forward to working alongside such an established and well-respected company for many years to come."
- Mark Townsend, CEO of Reassured
Effective from 1st October 2024, Reassured and RVU (owners of Confused.com, as well as various other comparison site brands such as Money.co.uk & Uswitch) have partnered to support customers with comparing Life Insurance products from a wide range of leading providers. This partnership combines expertise in the Life Insurance market, an area the business is keen to expand further.
“The RVU brands are huge household names in our industry, and we’re delighted that they have chosen Reassured to power its Life Insurance offering. Now, customers of Confused.com, Money.co.uk, and Uswitch can utilise our digital and offline expertise to get the Life Insurance they need,” explained Mark Townsend, CEO of Reassured.
He said: “This deal is a win-win for both RVU and Reassured, and we look forward to working alongside such an established and well-respected company for many years to come.”
Steve Dukes, CEO of Confused.com, added: “Reassured’s commitment to being a consumer-focused organisation was a big attraction for us, as well as their deep expertise in the sector. Giving our customers the best experience is at the very core of what we do. And with this partnership, we’re able to utilise Reassured’s expertise alongside our own experience in the industry to help our customers get the right cover for their needs.”
