"Royal London has a powerful story to tell in protection; I’m thrilled to step into this role to bring that story to life, connecting with advisers, their customers, the industry, and the mutual as a whole."
- Setul Mehta, take to market lead at Royal London
Setul Mehta (pictured), recent founder of SM Advice, has been appointed as Royal London’s first-ever take to market lead, to reinforce the strategic enhancement of its protection propositions for customers, advisers, and distributors.
In the past, he’s worked as head of UK intermediary distribution at AIG Life, and head of partnership services at Openwork Partnership, previously head of business development & adviser services, head of business development operations, and head of sales operations.
Speaking with Protection Reporter, Setul explained that this is a “brand new role to Royal London, which was part of the attraction as it demonstrates the appetite and investment of protection. We aim to bring together the best of distribution, marketing, and propositions.”
He said: “Royal London has a powerful story to tell in protection; I’m thrilled to step into this role to bring that story to life, connecting with advisers, their customers, the industry, and the mutual as a whole.
“This role will support closer alignment with our pensions and investment teams, helping to unlock holistic protection advice whilst complementing core client needs, in turn reducing the protection gap.”
Fi Wynn, head of proposition at Royal London, added: “Setul is a great enhancement to our protection team and further strengthens the breadth and depth of talent we have. He will bring new perspective and energy to complement our existing team to help deliver our ambitious plans.”
