SimplyBiz expands Risk Controlled range with the addition of Aegon services

SimplyBiz has announced that it has strengthened its partnership with Aegon by adding the firm's risk-rated multi-asset funds and Aegon Risk Managed Portfolios to its Risk Controlled investment solutions range.

Related topics:  SimplyBiz,  aegon
Warren Lewis
19th April 2023
Ronnie Taylor Aegon
"We already work closely with Aegon across a number of areas, and I’m sure that its reputation for high-quality solutions - designed to support the needs of both advisers and consumers - will mean it is a welcome addition to the Risk Controlled range"

According to SimplyBiz, its Risk Controlled service has been designed to both support improved adviser efficiency and the suitability of consumer outcomes.

Launched in March 2021, the range accesses SimplyBiz’s strategic asset allocations methodology (SAA) and is powered by independent investment consultancy, Hymans Robertson. Fund managers have the choice of either following the SAA exactly, applying tactical tilts away from the SAA, or following their asset allocation, but using the volatility parameters and strategic asset allocation of the risk profiles as a reference benchmark.

Rodger Baillie, Director of Distribution Services for SimplyBiz, commented:

“We know that advisers are always looking for ways to further streamline their advice process, adding efficiencies which allow them to spend more time with clients, and that’s one of the benefits offered by our Risk Controlled investment range. In addition, broadening the range of funds they know will continue to be managed in line with the investment strategies they have designed for their clients provides more choice, and peace of mind for advisers and clients.

“We already work closely with Aegon across a number of areas, and I’m sure that its reputation for high-quality solutions - designed to support the needs of both advisers and consumers - will mean it is a welcome addition to the Risk Controlled range.”

Ronnie Taylor, Chief Distribution Officer at Aegon (pictured), added:

“Advisers continue to outsource parts of clients’ investment propositions and, by working in partnership with SimplyBiz, we are delighted to launch the Risk Managed Portfolios on Risk Controlled to help enable better conversations with their clients.

“The Risk-Managed Portfolios are designed, built, and managed to achieve the best possible outcomes for investors who want a straightforward way to invest. They have everything you need in a multi-asset solution to meet the needs of today’s market and are focused on value for money.

“SimplyBiz Members have access to preferential Aegon platform fees across Aegon Retirement Choices and Aegon One Retirement, ensuring the best value offering for platform and fund choice.”

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