Source Insurance has announced a new strategic partnership with HPS Insurance, integrating the former’s quotation platform directly into HPS Insurance’s CRM system, with the aim of saving advisers time and removing the need for duplicate data entry.
The partnership forms part of Source’s wider strategy to deepen integrations with forward-thinking intermediary firms, reducing friction in the sales process while expanding the reach of its home insurance proposition.
By giving HPS advisers direct access to Source’s panel, the integration aims to broaden risk coverage and enable faster, high-quality quotations to deliver a smoother experience for both advisers and their customers.
"At Source, we’re all about making the home insurance quoting process as straightforward as possible," Gavin Judd, head of business development at Source, said. "By integrating The Source with HPS Insurance’s CRM, we can allow the consumer to get from quote to purchase quickly and in a hassle-free manner.
"Ultimately, by partnering with like-minded companies like HPS, we’re able to increase our GI reach and offer our high-quality products and modern technology to as many consumers as possible."
Mark Roberts, company director at HPS, added: "We are delighted to have worked with Source on integrating their platform into our CRM, allowing a seamless journey for our team to save time when providing quotes to our customers. As a dedicated GI specialist, the intermediary market is disjointed and time-consuming when researching quotes.
"This partnership reduces that burden, providing a far better customer experience when comparing providers to find the best policies for our customers, whilst streamlining our sales process."
