Source partners with ActiveQuote to offer PMI directly in its platform

Source Insurance has partnered with PMI specialists ActiveQuote to enable advisers to offer Private Medical Insurance (PMI) directly through the Source platform.

Reporter | Protection Reporter
18th November 2025
private medical doctor two men shaking hands

From today, advisers using the Source platform can refer clients for PMI in two ways: either immediately after submitting a home or landlord insurance quote, or directly through the platform at any time.

The partnership reflects rising demand for private healthcare, with the PMI market continuing to grow following the COVID-19 pandemic and ongoing pressure on NHS services.

Jonathan Pinkerton, finance and insurer relationship director at Source Insurance, commented: “At Source, we are always looking to add value to our broker community. We’re proud to partner with ActiveQuote to give advisers and their clients more ways to access private medical insurance. By combining our expertise in general insurance with ActiveQuote’s specialist knowledge in PMI, we’re making it easier for advisers to deliver holistic protection solutions. This partnership reflects our shared commitment to simplifying the advice process, strengthening client relationships and helping more people access the right cover, at a time when demand for flexible, comprehensive protection has never been greater.”

Rob Saunders, managing director at ActiveQuote, added: “We’re excited to partner with Source to give advisers seamless access to private medical insurance solutions for their clients. By integrating PMI referrals directly within the Source platform, advisers can provide a more complete protection package, helping clients safeguard both their homes and their health. This partnership underscores our commitment to supporting advisers with innovative tools and solutions that make delivering comprehensive protection easier than ever.”

 

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