SportsCover Direct commits to rebrand after product expansion

SportsCover Direct has today announced its rebrand as Starpeak, reflecting a more diverse product offering, as part of its new corporate structure.

Related topics:  Starpeak,  Rebrand
Tabitha Lambie | Editor, Protection Reporter
20th September 2023
"This evolution was a natural next-step, and we look forward to partnering with more ambitious like-minded insurers who recognise the opportunity."
- Andy Brownsell, commercial director at Starpeak

Founded in 1991, SportsCover Direct, renamed Starpeak, is a specialist digital distributor of insurance niche markets, servicing a variety of customers in both the consumer and micro/SME markets. Currently, Starpeak protects over 10,000 policyholders across the UK.

Starpeak embodies the company’s expertise beyond sport, reflecting a broader offering to address the protection gap in the UK. Leveraging the company’s industry-leading IT infrastructure and capacity, Starpeak will now offer products designed to protect customers from personal injury and unforeseen circumstances.

Partnering with insurers such as AXA XL, Peach Pi, and Irwell Insurance, Starpeak has established a complete range of unique and tailored insurance products that span sectors such as sports, education, events, lifestyle, and wellbeing, alongside other niche markets through its brands SportCover Direct and Protectivity.

Commenting on the rebrand, Julian Hucks, managing director at Starpeak, has said:

“As we embark on this evolution, we recognise the critical importance of digital ability, scale-up, ambition, and resilience. The insurance industry is evolving at a rapid pace, and it is imperative that we have the digital capabilities to stay ahead of the curve. Today’s enterprises need data-led, customised solutions that meet the individual needs of businesses.

“By embracing digital technologies, we can unlock new opportunities for growth and efficiency while delivering superior customer experiences.”

Andy Brownsell, commercial director at Starpeak, added:

“We believe businesses should have access to specialist solutions that are offered alongside a frictionless, efficient, transparent, and well-supported experience. Since the company’s inception, we have been a leader in the insurance industry, incorporating in-house built IT to capitalise on emerging markets, drive optimisation, and provide world-class customer support for users.”

More like this
Latest from Financial Reporter
Latest from Property Reporter
to our newsletter

Join a community of over 30,000 intermediaries and keep up-to-date with industry news and upcoming events via our newsletter.