"We know that the summer months can be quieter for advisers as their clients focus on things other than insurance, but we’re keen to help."
The Exeter have offered cash plans since 2015, having acquired the cash plan book of Engage Mutual, now known as One Family.
Its Health Cash Plan offers money back on dental, optical and some complementary therapy costs, as well as personal accident and accidental death cover.
Head of Sales, Karen Woodley, said: “We know that the summer months can be quieter for advisers as their clients focus on things other than insurance, but we’re keen to help. This offer not only gives advisers another good reason to open up conversations, but also gives customers real and tangible benefits to bolster their PMI cover.
“We all need to visit dentists and opticians regularly, regardless of our health. So by bringing these benefits to PMI policyholders, we increase the sense of value and satisfaction, both key to content and loyal customers.”