The Exeter finds member benefits app was most popular amongst 31-40-year-olds in 2024

The Exeter has revealed that the number of specialist appointments booked through its member benefits app, HealthWise, has increased by 175% since 2023 – 10,356 appointments were booked in the last twelve months.

Related topics:  The Exeter,  added value
Staff Reporter | Property Reporter
20th March 2025
Isobel Langton Exeter
"While remote GP appointments remain popular, it’s also encouraging to see an increase in the use of all available services in 2024."
- Isobel Langton, CEO of The Exeter

In 2024, 10,356 specialist appointments were booked through The Exeter’s member benefits app, HealthWise - representing a 175% increase from 2023. Furthermore, app downloads have more than doubled, reaching 14,763 over the last twelve months.

The number of remote GP appointments booked through HealthWise stood at 7,570. Notably, this figure accounts for 74% of all service usage – in 2023, remote GP appointments accounted for 63% of usage.

Access to mental health services accounted for 11% of usage while physiotherapy services represented 10% of overall usage.

The app also saw increased year-on-year usage across its other services, including nutrition and lifestyle consultations, second medical opinions, and dietitian consultations.

In 2024, HealthWise was most popular amongst 31-40-year-olds (23% of users), followed by 41-50-year-olds who made up 21% of users. However, 56-65-year-olds requested the most health check assessments. 

“It’s encouraging to see more members taking advantage of the benefits offered through HealthWise, which is an important part of their insurance policy. While remote GP appointments remain popular, it’s also encouraging to see an increase in the use of all available services in 2024,” noted Isobel Langton (pictured), CEO of The Exeter.

She said: “Looking ahead, we will continue to encourage our members to access the services available to them and work closely with Square Health to explore ways to further enhance the HealthWise experience for our members.”

Steve Casey, Marketing Director at Square Health, added: “We’re delighted to support The Exeter’s members and their families. The continued demand across all services, together with The Exeter’s approach to marketing, means we’re seeing repeat use whilst maintaining impressive customer feedback scores.”

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