"Carefully targeting health and wellbeing support to match employee needs, as well as providing a range of regularly reviewed options, will help to provide value for money in terms of the positive outcomes."
- Debra Clark, Head of Wellbeing at Towergate Health & Protection
Of those surveyed (500), the majority (38%) agreed that affordability was the most important factor when investing in employee benefits, followed by flexibility (32%), added benefits (27%), and comprehensiveness (24%). Shockingly, only 19% of employers through benefits that are tailor-made for their workforce and overall business needs.
Meanwhile, only 23% of employers thought engaging staff in health and wellness programmes was important, followed by level of understanding of their workforce (20%), personalisation options for individual employees (20%), and whether benefits are digitally delivered (19%).
Towergate Health & Protection warns that since the needs of existing employees constantly change, employee benefits need to adapt to mirror changing requirements. Additional benefits, such as virtual GP and counselling can help increase tangible value – but only if employees are aware.
Commenting on these findings, Debra Clark, Head of Wellbeing at Towergate Health & Protection, has said:
“Being affordable is of course crucial to any wellbeing programme, but it is also important that it achieves value for money. It is many of the other factors identified by employers as important in a support programme that helps to ensure true value is received.”
Clark continues: “Carefully targeting health and wellbeing support to match employee needs, as well as providing a range of regularly reviewed options, will help to provide value for money in terms of the positive outcomes.”
