Towergate rebrands to Everywhen for "cohesive and meaningful identity" in the UK

Today, Towergate Employee Benefits has announced plans to rebrand to Everywhen, reflecting its parent company’s “commitment to aligning its UK advisory businesses.”

Related topics:  Towergate,  Rebrand
Tabitha Lambie | Editor, Protection Reporter
14th May 2025
Iain Laws, Everywhen
"We’re excited about the opportunity this presents as we continue in our mission to make employee benefits accessible to all."
- Iain Laws CEO of Health & Employee Benefits at Everywhen

Last year, Towergate Health & Protection announced its rebrand to Towergate Employee Benefits following its acquisition of Benefiz Ltd.

READ MORE: Towergate Health & Protection rebrands after Benefix acquisition

Today, Towergate Employee Benefits has rebranded to Everywhen, reflecting its parent company’s, Ardonagh Advisory, “commitment to aligning its UK advisory businesses.” 

Everywhen means ‘always’ or ‘at all times’, which “exactly describes [our] purpose and promise to manage risk, enable growth, and protect the everyday for everyone.” The majority of trading broking brands will also rebrand to Everywhen over the next 6-18 months. 

“Everywhen marks a natural yet pivotal moment in our business story – unifying our people behind a single brand, vision, purpose, and set of principles. When we stand together, think together, and work together, success for all will be the natural outcome,” explained Iain Laws, CEO of Health & Employee Benefits at Everywhen (pictured). 

He said: “We’re excited about the opportunity this presents as we continue in our mission to make employee benefits accessible to all.” 

Rob Worrell, CEO of Everywhen, added: “I’m proud of what Ardonagh Advisory has achieved, bringing together incredible businesses, harnessing their unique expertise, and amplifying it together. 

“We’ve spent years developing our proposition, building our shared culture, and delivering for our clients. Now’s the time to give that a cohesive and meaningful identity we can all stand behind and be proud of.”

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