"Having cancer can be an incredibly difficult time for anyone and worrying about the cost of living with the disease can bring extra pressure."
Cancer Benefit Booster offers a monthly income to support additional living expenses incurred during cancer treatment for members with both VitalityLife and VitalityHealth policies.
Members will receive £570 per month, plus the cost of their monthly PMI and life insurance premiums per month, to support extra living expenses during their treatment.
The amount of £570 is based on research from Macmillan Cancer Support, which shows that more than four in five (83%) people are affected by the financial implications of cancer and, on average, are £570 a month worse off because of a cancer diagnosis.
Alongside the new product, VitalityLife has made a number of enhancements to its serious illness cover. Additions mean VitalityLife now pays out on all conditions covered in the market and enhances children’s cover, including hospital benefit and cover for type 1 diabetes.
Vitality has also launched a new '@ Work' plan which will extend key aspects of health insurance to more of an organisation’s employees - including physiotherapy, CBT and counselling.
Neville Koopowitz, CEO at Vitality, commented: “Having cancer can be an incredibly difficult time for anyone and worrying about the cost of living with the disease can bring extra pressure. Through the introduction of our new Cancer Benefit Booster, we will be able to provide extra financial support, giving extra assurance and support when they may need it most.
“We’re pleased to be able to announce this as part of the launch of Vitality Pink, which unlocks more value for members who hold both a life and health policy with us. This new initiative will not only give people access to the Cancer Benefit Booster, but a range of boosted rewards that will help our members to live healthier lives.”
