VitalityLife launches two new protection products

VitalityLife’s new Wellness Optimiser product offers customers an upfront discount and annual premium discounts if they take the right steps to monitor their health - including biennial health checks, with discounts for members with diabetes.

Members will receive a discount of up to 40% for term cover and up to 60% for whole of life, compared to standard premiums. Future premiums can then change annually depending on their Vitality status, which will be determined by the results of ongoing health checks.

VitalityLife will also launch Vitality Nurse, the company’s own range of medical screening and nurse services whose sole purpose is to improve the underwriting process. 

Vitality Nurse will offer an instant booking service for medical underwriting requirements with real time results from VitalityLife’s bespoke evidence analyser app.

Emma Thomson, Life Office Relationship Director at LifeSearch, said: 

"We really like these improvements from VitalityLife. The new Wellness Optimiser approach will be popular with people who take an active interest in their health and the new nurse service should really help speed up the underwriting process. We welcome positive developments in the market, especially exciting ones that will stand out to customers, and think these changes fit well with Vitality’s position in the market.”

Herschel Mayers, CEO of VitalityLife, said: “At VitalityLife we are doing all we can to provide the cover people need, while also rewarding them for improving their health. We want to make it easier for people to get cover, which is why we have launched our unique Vitality Nurse service to enable customers to have a medical screening wherever is convenient for them.

“Traditional underwriting is typically performed at the application stage and records a number of key factors that can often change or improve over the lifetime of the policy. However, until now there has not been a specific approach to monitoring these factors on an ongoing basis in the market. Through our revolutionary Wellness Optimiser product, we are expanding our offering and encouraging members to have a biennial health check where specified clinical measures will be taken and used to adjust their future premiums.

“Both these fantastic innovations have been developed to make it simpler for people to get protected, while at the same time encouraging them to live a healthy life and rewarding them for doing so.”