"Critical illness plus offers standout cover, strengthens our intermediary proposition and supports our ambition to make quality protection accessible to more customers."
- Holly Ewing - Beagle Street
Beagle Street, part of the OneFamily Group, has announced the launch of critical illness (CI) plus, a new addition to its intermediary product range.
The launch follows Beagle Street’s entry into the intermediary market in June with life insurance and a core critical illness product.
CI plus covers 40 full payment conditions and six additional payment conditions, including prostate and breast cancer in situ, angioplasty for a single coronary artery, low-grade testicular cancer, ovarian cancer of borderline malignancy and accidental hospitalisation benefit.
Children’s cover is available as an optional extra, paying 50% of the sum assured up to a maximum of £30,000.
The product is available through intermediary platforms such as iPipeline, IRESS and UnderwriteMe.
It is also supported by a range of value-added services, including Reframe Cancer, Square Health for 24/7 virtual GP access, RedArc support, will writing and legal services. Beagle Street is the first individual protection provider in the market to offer customers access to Reframe Cancer as a value-added service.
"This launch is about giving advisers more choice, more confidence and more reasons to consider Beagle Street," Holly Ewing, distribution director at Beagle Street, said.
"Critical illness plus offers standout cover, strengthens our intermediary proposition and supports our ambition to make quality protection accessible to more customers.
"Combining this comprehensive cover with value-added services such as Reframe underlines our focus on real customer outcomes. Together, these features give advisers a compelling new way to deliver meaningful protection for a wider range of customer needs."
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Ryan Griffin, protection director at OneFamily, added: "Critical illness plus is designed to compete in the heartland of the market and includes several industry firsts, including six additional payment conditions.
"Backed by agile technology and transparent, competitive pricing, the product is focused on making it simpler for advisers to put affordable protection in place for those who need it most. It is another clear signal of our commitment to building a credible, competitive and customer-focused intermediary proposition.
"This is the next step in a broader multi-year roadmap, with further developments planned to expand the proposition and support advisers in reaching more customers. We are building momentum quickly, and critical illness plus strengthens the platform for what comes next."
Ben Kelly, chief operating officer at Reframe Cancer, commented: "A cancer diagnosis can interrupt every part of life, from work and family to relationships, finances and plans for the future.
"With cancer incidence continuing to rise, OneFamily has recognised the scale of change and challenge cancer can bring, and the importance of giving customers access to specialist cancer expertise alongside their financial protection.
"Through Beagle Street’s CI plus product, customers and their families will have access to Reframe’s CQC-registered cancer services and personalised navigation, delivered by our specialist cancer team.
"Our support follows the human pathway through cancer, not just the clinical one, helping people navigate the decisions, challenges and disruption that can arise from diagnosis through treatment, recovery and beyond.
"We’re proud to partner with Beagle Street to help ensure that when cancer interrupts life, customers have specialist expertise alongside them to navigate what comes next."
