"The true value of protection is understood at the moment of claim. Together, we want to strengthen the advice that makes that protection possible."
- Paul Roberts - CIExpert
The Wealthy Advisers Club has announced a partnership with CIExpert, including a monthly training session for club members.
CIExpert aims to help advisers understand and assess choices for their clients, providing advisers with a ranking system based on incidence statistics that aims to tailor the analysis to the client's individual needs.
The critical illness comparison service also provides advisers with an auto-generated PDF report, which it says is designed to promote productive client discussion.
"Our collaboration with The Wealthy Advisers Club is about inspiring advisers to think differently about protection and giving them the insight and confidence to turn fresh thinking into better customer outcomes,” Paul Roberts, propositions & distribution director at CIExpert, said.
"Innovation in advice can start with a single question: how can we reframe protection conversations built around financial resilience? The positive feedback from our first webinar, particularly around tailoring cover through separate policies, demonstrates the value of creating opportunities to learn, challenge established approaches and explore alternatives.
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"By bringing CIExpert's research, Critical Thinking insights and practical education to The Wealthy Advisers Club’s community, we want to help advisers build protection portfolios that better reflect their clients’ lives, families and financial commitments.
"The true value of protection is understood at the moment of claim. Together, we want to strengthen the advice that makes that protection possible."
Terry Blackburn, founder of The Wealthy Advisers Club, added: "Our partnership with CIExpert follows on from my recent book launch 'Adviser vs Client', where I talk about the real-world value of income protection and critical illness cover, and the need to significantly improve conversion rates while upholding the highest standards of client care.
"I wanted to offer club members not only one of the leading platforms in the protection space, but also exclusive training to maximise the learnings already received and enable advisers to have the right conversations with clients to ensure they obtain the right cover for them and their families."
