"This year we made it our priority to make it easier for advisers to have a conversation with their clients about general insurance. "
FR: What changes have been made by Paymentshield during the first half of the year?
This year we made it our priority to make it easier for advisers to have a conversation with their clients about general insurance. As part of this, we have appointed James Loder as our proposition director, and James has helped to deliver several key initiatives, including an improved quote journey and our new Adviser Hub, which features the industry’s first personalised dashboard.
We’ve also given advisers more choice with a larger panel of insurers and we’ve upgraded our landlords insurance to a 5* Defaqto rated product with market leading limits.
Under the leadership of our experienced sales director, James Watson, we’ve also continued to invest in our sales team and marketing campaigns to support advisers. We believe, we now have the strongest sales team in the market, in terms of both size and experience and their primary objective is to get to know how advisers run their individual businesses so that they can provide tailored support and guidance.
FR: Why do you think Paymentshield has performed so strongly during the first six months of the year?
Paymentshield was started by advisers for advisers, which means we have a keen focus on what intermediaries want and need to grow their business. We also have the scale to continually invest in enhancing our proposition.
It’s a powerful combination that means we have been able to help more advisers to build a profitable insurance book by helping more customers and this benefits clients, who receive advice on the right general insurance policy for their requirements. If you can make it easier for advisers to help their clients and grow their business, you have the foundations for a strong performance.
But we don’t want to stand still. We’ve introduced many ground-breaking changes to the business in the first half of this year as we know that to stay ahead of our competitors and continue to deliver quality service that sets industry standards, we need to lead the way with innovation.
FR: How do you plan to continue your growth?
By listening. We’ll continue to listen to our advisers and business partners to help us develop our proposition. In the coming months we’ll introduce enhancements to our products and online functionality, and these will make it even quicker for advisers to provide their clients with a quote.
We’ll also continue to provide advisers with resources to support their conversations with clients and put them in a strong position to help more customers with their general insurance requirements.
FR: What would you say to a broker who doesn’t already advise on general insurance?
You’re missing out on the opportunity to diversify your income, create a robust recurring revenue and provide your clients with the certainty that have the right general insurance policy for their requirements.
