"By extending Friendly Dentist+ across our product range, customers can secure dental advice and treatment without delay alongside the financial support they rely on when accidents or illness occur."
- Graham Singleton, CEO of National Friendly
Powered by Toothfairy, National Friendly launched Friendly Dentist+ in July 2025, providing instant remote advice, guidance, and prescriptions to support everyday dental needs.
“Founded by dentists, Toothfairy empowers patients with lifelong skills to prevent dental issues, and the ethos of National Friendly aligns perfectly with our mission to ensure everyone feels healthier, happier, and more confident,” said Noreen Latif, head of partnerships at Toothfairy.
READ MORE: National Friendly add dental benefit to Friendly Shield offering
Friendly Dentist+ was previously exclusive to the society’s ‘Friendly Shield’ offering, but it has now been extended to all Accident Only Income Protection (AOIP), Income Protection (IP), and Private Medical Insurance (PMI) policies.
Graham Singleton, CEO of National Friendly (pictured), explained that “By extending Friendly Dentist+ across our product range, customers can secure dental advice and treatment without delay alongside the financial support they rely on when accidents or illness occur.”
National Friendly has also improved its hybrid reviewable IP offering to include level premium reviewable. Its level reviewable premium plan provides one, two, and five-year benefit periods and will be available via Iress and iPipeline’s sourcing platforms.
“We want to offer more flexibility in pricing and give the adviser more choice to tailor plans to their customers’ needs. Effective budgeting is easier with reviewable policies, making them a cost-efficient solution for objections on price suiting customers’ current needs,” he said.
These hybrid reviewable rates are fixed for five years, offering short-term, affordable premium certainty at a more competitive rate than a guaranteed option.
At every five-year review, premiums can increase, decrease, or remain the same based on the society’s overall IP claims, and will then be fixed for a further five years.
