Renters Insurance flagship Lemonade announces UK launch

Lemonade, the insurance company powered by AI and social impact, has today announced its UK launch following its previous European launches in Germany, France, and the Netherlands.

Related topics:  insurance,  Launch
Tabitha Lambie | Editorial assistant, Barcadia Media
3rd October 2022
"We’re excited to be appointed as the long-term partner for Lemonade in the UK. We share a common outlook for how digital, AI and data can transform customer experiences, and the role insurers can play in building stronger communities."
- Adam Winslow, Aviva UK & Ireland general insurance chief executive

On the 3rd October, Lemonade announced that residents across the UK can now purchase its contents insurance digitally. Lemonade’s content insurance provides customers with worldwide coverage for individual personal items of up to £2,000 each, total coverage up to £100,000, and a zero cancellation fee guarantee.

Add-on coverage is also available for additional protection against theft and loss-related incidents, accidental damage to mobile devices as well as expert help through legal protection. 

Launching its flagship renters insurance across the United States in 2016, Lemonade is now ranked one of the top renters insurance products in the market.

As a Public Benefit Corporation and Certified B-Corp social impact directly influences Lemonade’s business model, with the company donating leftover premiums to non-profit organizations selected by its customers.

Lemonade is entering the UK market as part of a long-term, strategic partnership with leading UK insurer, Aviva. 

Commenting on the partnership, Adam Winslow, Aviva UK & Ireland general insurance chief executive, has said:

“By joining forces we can ensure compelling propositions reach a broader range of customers, including renters, an under-served yet growing segment of the UK insurance market. In our 325 year history we have adapted and thrived in a changing world and our partnership with Lemonade is a marker of our intent to continue just this.”

Daniel Schreiber, Lemonade chief executive, added:

“Insurance as we know it hails from the UK, as do I. So both professionally and personally bringing Lemonade to the UK is a homecoming of sorts. We believe the millions of local renters will appreciate what Lemonade has to offer. After all, who doesn’t want instant, transparent, personalised, and mission-driven insurance?” 

“Pairing Lemonade’s strengths with Aviva's promises to deliver an insurance that is digitally native, yet rooted in the birth of modern statistics in the 1700s. It’s the best of both worlds, giving people a refreshing experience backed by a company they’ve known and trusted for years.”

Lemonade Insurance NV is regulated by the Financial Conduct Authority (FCA) and subject to limited regulation by the Prudential Regulatory Authority (PRA) in the UK. 

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