"This is an exciting opportunity for Scottish Widows and reflects our ambition to continue to grow our market share in the protection space."
- Rose St Louis, Protection Director at Scottish Widows
From the 14th January 2025, Reassured has provided quotes for Life Insurance and Critical Illness Cover (CIC) products from Scottish Widows. This addition to its Life Insurance panel will ensure customers continue to be able to access a range of leading products via digital and telephone channels.
Scottish Widows was chosen after a “competitive” tender process conducted earlier in the year.
“Scottish Widows is one of the most recognisable brands in Financial Services, a leading provider of life protection products in the UK market. Throughout the tender process, we were impressed by their scale, ambition, and focus on customer outcomes. Scottish Widows has a strong team with whom we look forward to working closely to continue to improve customer choice and value,” explained Mark Townsend, CEO at Reassured.
Rose St Louis, Protection Director at Scottish Widows, added: “This is an exciting opportunity for Scottish Widows and reflects our ambition to continue to grow our market share in the protection space. Reassured has a desire to engage customers in all walks of life, through both advised and guidance telephone channels. Their diverse business model and recent partnership wins align with our aim to protect more of the UK population and close the protection gap.”
