Adam Higgs joins St James’ Place following Protection Guru exit

Today, St James’ Place (SJP) has announced the appointment of Adam Higgs in the newly created role of Head of Protection (Proposition Delivery).

Related topics:  St James’ Place,  New Hire
Tabitha Lambie | Editor, Protection Reporter
16th October 2024
Adam Higgs
"I have been a huge admirer of St. James’s Place for a long time and followed their protection proposition closely."
- Adam Higgs, Head of Protection (Proposition Delivery) at SJP

Earlier this month, Protection Guru confirmed the departure of Steve Davey, Head of Specialist Distribution, and the impending departures of Adam Higgs, Head of Product, and Joanne Legg, Sales & Relationship Manager.

Ian McKenna, Founder of Protection Guru, thanked Adam for his “outstanding” contribution; “For over twelve years Adam has made an outstanding contribution to our business. He is moving on to an enormous opportunity which he fully deserves, and I’m sure he will be a huge success.”

READ MORE: Protection Guru confirms Higgs, Legg & Davey departures

Today, St James’ Place (SJP) has announced the appointment of Adam Higgs in the newly created role of Head of Protection (Proposition Delivery). He will play a pivotal role in shaping the protection proposition strategy with a focus on driving innovation, enhancing customer value and managing end-to-end delivery of project initiatives. Ultimately, Adam will be working to help raise the profile of protection within the wider business and support the planning of SJP advisers.

Adam has been a “huge admirer of SJP for a long time and followed their protection proposition closely. In a short period they have built, in my opinion, the best in-house ‘write it or refer it’ proposition in the market. Using these capabilities, SJP has some ambitious growth targets for their protection business.

“I’m excited to work with the team and insurers to realise these and make sure that, regardless of whether a partner wants to do it themselves or utilise the planning protection team, every customer gets the protection they need,” he said.

 “We’re delighted that Adam has decided to join SJP His reputation within the protection industry is one of unparalleled knowledge from both a provider and distribution perspective, and we look forward to him helping us build upon the foundations we have built over the last few years,” added Tony Müdd, Divisional Director of Development & Technical Consultancy at SJP.

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