"We feel it’s important that we help firms to position any assessments and subsequent interactions positively."
- Andrew Gething, Managing Director at MorganAsh
MorganAsh’s new portal works in tandem with the MorganAsh Resilience System (MARS) and will be provided to customers when they receive a MARS vulnerability assessment request from firms. Customers will have access to various resources to not only assure them that the assessment is genuine but also to clarify why it’s beneficial for the customer to disclose.
The portal will be continually updated for firms to encourage and support their vulnerable customers. MorganAsh hopes the platform will boost education on why disclosing vulnerabilities is important and how it can be of benefit to them.
“While we’ve been encouraged by the high response rates seen through MARS, we know that some firms are fearful of how customers will handle a call for assessment. Our new portal is an added feature to enable firms to engage with and build trust with customers – and increase education around the positive role that assessments can play in delivering better service,” explained Andrew Gething, Managing Director at MorganAsh.
He said: “We wanted to build something that stands on its own two feet to best support any organisation or customer to understand why we’re engaging with them on these personal issues. Customer trust is critical and by providing this resource, we will hopefully allay any fears and empower them to engage.
“We feel it’s important that we help firms to position any assessments and subsequent interactions positively,” Andrew concluded.
