6th November 2026 AI personalisation leads to increase in preventative healthcare... Members were 3.3x more likely to complete a mental wellbeing assessment after receiving personalised, AI-powered recommendations, Vitality reports.
29th October 2026 Protection gap masked among highest earners: Vitality Just 41% of six-figure earners have income protection, despite over half reporting concerns about maintaining their lifestyle if circumstances changed.
16th October 2026 Vitality announces updates to health insurance plans The updates include an expansion of its partnership with Boots to bring more healthcare services to the high street.
15th October 2026 VitalityLife launches underwriting benefit to recognise sustained... The benefit offers eligible members with a BMI premium loading the chance to reduce premiums when they improve their risk profile.
8th October 2026 Poor workforce health costing the UK £241bn per year Vitality has found that 66% of UK workers say they experience psychological distress, including more than 8 in 10 Gen Z employees.
29th September 2026 Vitality appoints new group chief risk officer Kirsty Leece will step into the role on 1st October, expanding her oversight to Vitality’s international operations.
22nd September 2026 Vitality adds to cancer proposition with Perci Health partnership The new partnership will introduce a cancer nurse navigation service to Vitality’s existing cancer support programme.
22nd September 2026 Vitality appoints new national account manager Bonnie Earl has joined Vitality’s national accounts team.
21st September 2026 Half of Baby Boomers unsure if protection policy covers dementia This is despite 59% of Baby Boomers and 56% of Gen X expressing concern over a future dementia diagnosis.
7th August 2026 Half of employees call health initiatives a 'tick-box exercise.' Three-quarters of employees say better health and wellbeing support would help them to be more productive at work, Vitality reports.