1. How can insurers reduce the hidden cost of dismissed cancer symptoms in younger adults?
But our most-read story of the year was this - Kelly McCabe, co founder of Perci Health, highlighted the growing impact of dismissed or misinterpreted cancer symptoms in younger adults and why this became a significant issue for the protection market this year. She warned that people under 50 were less likely to see themselves as being at risk, more likely to delay seeking medical help, and often faced barriers to accessing screening or diagnostics. With the World Health Organization projecting cancer incidence to rise by more than 60% over the next two decades, the article argued that late diagnosis in younger adults carried serious medical, financial and societal consequences.
